Media Director, Toys & Merchant Services
Cory has more than 10 years of experience working in the advertising industry. He received his BS in Hotel, Restaurant, and Institutional Management from the University of Delaware. Beginning his career in hospitality services, he developed keen skills in maintaining productive business relationships while servicing clients. He then pivoted to advertising, working as a Media Planner at Digitas where he oversaw the accounts of Mars, Inc and American Express Personal Savings Account. At Digitas, Cory managed the cross-channel media campaigns for new product launches, brand building, and direct response experience. He then worked as a Supervisor at OMD USA where he managed the media strategy, buying, and placement for PepsiCo Beverages. He guided the digital planning, executing, and supporting of analytic reporting for integrated cross-platform tent-pole activations such as the Super Bowl, the MTV Movie Awards, and Game Fuel. At PowerPhyl Media Solutions, Cory has overseen all non-gaming accounts. His hands-on marketing experience offers clients an innovative, resourceful, forward-thinking approach.