Video Investment Director
Arielle is an experienced media whiz who has extensive knowledge of the ever-changing video landscape. She has aided in evolving buying strategies and helped to develop and execute meaningful campaigns across National TV, Digital Video, Connected TV, OTT, and data-driven video. She received her BS in Integrated Marketing Communications from Ithaca College, a hybrid degree focusing on advertising and business. After graduating, she worked in PR developing fundamental communication skills that she has taken with her as she transitioned into media investment. Arielle was a buyer at Maxus where she worked on NBC Universal’s movie campaigns and home theatrical releases. From there she went onto Carat working on a plethora of accounts. She worked on Fox Broadcasting, National Geographic and Fox Sports where she honed in on her entertainment skills and pushed her clients to move into the online video space. Pivoting away from entertainment, Arielle worked on Pfizer Pharmaceuticals to learn about the challenges of pharma advertising. While growing her career at Carat, Arielle oversaw the buying investment for Mastercard, United Airlines, Philips, and Cracker Barrel. In addition to investment, she has managed partnerships for various clients within MLB, NBA, Olympics, NBC’s The Voice, The Grammys, and many major PGA events. She is an analytical forward thinker who is always putting her clients first. At PowerPhyl Media solutions, Arielle will oversee Video Investment for non-gaming accounts. With her extensive knowledge of the video space, she is an excellent resource to clients.