Resident Evil

The video-led strategy delivered 4x higher than the average viewership and engagement of sold Facebook videos.

The Challenge

Powerphyll worked with sports site Bleacher Report to build on fan’s anticipation of the release of Capcom’s Resident Evil 2 to help build audiences among NBA fans. The collaboration sought to drive purchase intent for the game ahead of its release.

The Strategy

NBA player De’Aaron Fox, was given an early look at Residence Evil 2 for Bleacher’s “Watch Me Game” branded video series. The audience not only watched as Fox played but saw two people being made up as real-life zombies. These “zombies” eventually jumped out to Fox’s surprise. Bleacher Report shared the video across their YouTube, Facebook, Twitter and Instagram pages. It received additional exposure when the Sacramento Kings shared the video on their own Twitter account and their official team page. 

The Results

The video performed well with a total of 1.1M views and 75k engagements. This is 4 times higher than the average viewership and engagement of sold Facebook videos. Its engagement on Twitter was 5 times higher than the average Facebook video.