Really Rad Robots & Super League Minehut

The event activation delivered 2.9M player minutes with a total of 1,755 hours spent in the room by participants.

The Challenge

Tasked with promotion for Moose Toys’ Really Rad Robots, we teamed up with Super League for their Minehut Halloween Spooktacular Event.

The Strategy

For the event, a custom Really Rad Robots escape room was created. In the room, participants interacted with a digitally rendered Rad Robot, Prankbro, who was featured throughout the Spooktacular Event.

The Results

The Really Rad Robots custom room had over an 89% percent completion rate with a total of 1,755 hours spent in the room by participants. 2.9M player minutes were spent in the front of the branded lobby for the Spooktacular Event which, combined with branded billboard and the escape room, increased chat messages by 37.17%. Influencer Parker Games, reported a higher like to dislike ratio on his Parkerbro video than his standard content. Overall, the campaign garnered 9.7M impressions which was 3M more than the campaign goal.